Our Code of conduct

It is the policy of Colour Defined to provide our Code of Ethics and Business Conduct, which will serve as a guide to proper business conduct. Colour Defined insists on the highest standards of ethics and integrity in the conduct of all if its business interactions.

To make our Code work, managers must be responsible for promptly addressing ethical questions or concerns raised by employees and for taking the appropriate steps to deal with such issues. Managers should not consider employees’ ethics concerns as threats or challenges to their authority, but rather as another encouraged form of business communication. We want the ethics dialogue to become a natural part of daily work.

Building Trust and Credibility

The success of our business is dependent on the trust and confidence we earn from our employees and clients. We gain credibility by adhering to our commitments, displaying honesty and integrity and reaching organizational goals solely through honorable conduct. When considering any action, we deem it wise to ask: will this build trust and credibility for Colour Defined? Will it help create a working environment in which Colour Defined can succeed over the long term? Is the commitment we are making one we can follow through to the end? The only way we will maximize trust and credibility is by answering “yes” to those questions and by working every day to build our trust and credibility.

Respect for the Individual

We all deserve to work in an environment where we are treated with dignity and respect. Colour Defined is committed to creating such an environment because it brings out the full potential in everyone, which, in turn, contributes directly to our business success.

Creating a Culture of Open and Honest Communication

At Colour Defined, everyone should feel comfortable to speak his or her mind, particularly with respect to ethics concerns. Management heads have a responsibility to create an open and supportive environment where employees feel comfortable raising such questions. We all benefit tremendously when employees exercise their power to prevent mistakes or wrongdoing by asking the right questions at the right times.

Setting the Tone at the Top

Management has the added responsibility for demonstrating, through their actions, the importance of this Code. In any business, ethical behavior does not simply happen; it is the product of clear and direct communication of behavioral expectations, modeled from the top and demonstrated by example. Again, ultimately, our actions are what matters.

Upholding the Law

Our commitment to integrity begins with complying with laws, rules and regulations where we do business. Further, each of us must have an understanding of the company policies, laws, rules and regulations that apply to our specific roles. If we are unsure of whether a contemplated action is permitted by law or Company policy, we should seek the advice from the resource expert. We are responsible for preventing violations of law and for speaking up if we see possible violations.


We are dedicated to ethical, fair and vigorous competition. We will offer Colour Defined products and services based on their merit, superior quality, functionality and competitive pricing. We will make independent pricing and marketing decisions and will not improperly cooperate or coordinate our activities with our competitors.

Selective Disclosure

We will not selectively disclose (whether in one-on-one or small discussions, meetings, presentations, proposals or
otherwise) any material nonpublic information with respect to Colour Defined, its business operations, client information, plans, financial condition, results of operations or any development plan. We are particularly vigilant when making presentations or
proposals on any platform to ensure that our presentations do not contain material nonpublic information. We owe a duty to Colour Defined to advance its legitimate interests when the opportunity to do so arises. However, we never use Colour Defined property or information for personal gain or personally take for ourselves any opportunity that is discovered through our position with Colour Defined.

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